Marketing Monday!!!

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Good afternoon Siouxland!

Hopefully everyone got their football fill this weekend.  If you didn’t check the scores we’re looking out for ya…

UNI at Missouri State (Panthers Win!) 35-7

Iowa running back Brandon Wegher flips over Penn State defenders (picture courtesy AP Photo/Carolyn Kaster)

Iowa running back Brandon Wegher flips over Penn State defenders (picture courtesy AP Photo/Carolyn Kaster)

Iowa at Penn State (Hawkeyes Win!) 21-10

Iowa State v Army (Cyclones Win!) 31-10

Drake at USD (Coyotes Win!) 51-21

Nebraska v. Louisiana Lafayette (Huskers Win!) 55-0

Morningside (Bye Week)

Briar Cliff @ Midland Lutheran 14-21

Without further ado here is your Marketing Monday Siouxland!

1. Give people something for free and they will feel obligated to return the favor.

Giving customers something for free lets them know that you care about them enough to give them something and they didn’t even have to do business with you.  In most cases, they will feel obligated to buy something or leave with a good feeling towards your business.

2. Give potential customers a taste of your offerings

This is all about standing by your product.  You shouldn’t be trying to fool anyone with your product.  What’s it going to hurt to give them a little taste?

3. Make it “Extra Special”

-Make everything you do something “extra special” and clients will take notice. Not only will they come back for more, they’ll tell their friends.

4. Don’t Be Afraid to Tell Your “Neighbors” (Network!)

If you can sell to your friends or your neighbors then you can sell to anyone.  Start networking with those around you and then venture out and build relationships.

5. Do What You Need to Do to Be Seen

A great product or service needs to be advertised.  It is never going to sell if you don’t market it.

6. Be Persistent

Resilience is key.  Managing or owning a business is not for the faint of heart.  Be persistent with frequent retention with your customers and never never give up!

7. Build Anticipation

If you’re starting a business let the community know your coming before you get there.  If your bringing out a new product, build anticipation early and let the customers know how it’s going to benefit them.

8. Find Good Partners

Center yourself around people that want you to succeed and then return the favor.

9. Advertise Your Popularity

Let the community know your business is popular.  People want to feel like they are part of something and if someone else has something that everyone else loves then they are going to want to try it too.

If you have any questions or comments feel free to leave them at the bottom…We love to hear from you out there in cyberspace.

-Ian Banks, Social Media Intern

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