Marketing Monday

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Today’s marketing tip is from Duct Tape Marketing‘s Josh Jantsch. Below are his steps for starting your own marketing campaign. The full article can be found at http://tinyurl.com/mawoph

  • Review a description and perhaps even photos of ideal customers
  • Review a list of trigger phrases customers say out loud or to themselves when expressing a need for what you sell
  • Review and practice answering this question in a marketing way – What do you do for living?
  • Review and practice telling someone the most impactful way to describe the value your organization brings in 30 seconds or less
  • Answer at least one phone or written customer/prospect inquiry, no matter your job title
  • Call one customer and ask them to share something they need, want, like or dislike about doing business with your organization
  • Review a list of stated organization or personal marketing goals and the indicators used to track them.

Have a marketing or advertising question you want answered? Send all questions (or your own marketing advice) to intern@siouxlandchamber.com. Marketing tips are posted every Monday.

One Response to “Marketing Monday”

  1. optimiseit

    Interesting points of view, it is a refreshingly new way at looking at ways to Market. I do use this one quite often and to great effect:
    ‘Call one customer and ask them to share something they need, want, like or dislike about doing business with your organization’

    http://optimiseit.wordpress.com/