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“We cherish our customers so much we have not just a good deal, but a great deal… http://www.enteryourcompany.com”
“Did anyone see the Govt. is starting a Cash for Clunkers program, what does that mean for you… http://www.enteryourcompany.com”
“What a great day! Once again down here at (company name) we appreciate your business…http://www.enteryourcompany.com”
“Answer (company name) trivia question and receive the chance to get 50% off your next purchase… http://www.enteryourcompany.com”
What are these examples of? Yes, you guessed they are TWEETS!
Last week we tackled the importance of using Facebook for your business and this week Twitter gets its time to shine on Marketing Monday.
Twitter and Facebook are two of the most important social media tools you can use to gain recognition, build reputation and attract customers. Twitter, compared to Facebook, is really a whole different animal in itself and can be used in a lot of different ways.
One thing that I really admire and have noticed in a lot of successful people is that they are always connected. Whether it be through personal interaction, on the phone, through email etc., they always have a way of always having enough time to respond to people. That is how I view Twitter; a social community where people are always connecting and sharing ideas and spreading news.
So, how do you use it?
Well, Twitter is a lot easier to get started as opposed to Facebook and a lot easier to ‘get connected.’ When you log onto Twitter.com you will be requested to enter your name, username, set up a password and give an email where updates can be sent (you can opt out of these). Then it will ask for your e-mail password and if you have an address book with a lot of e-mails stored it will load all the names and search for them on Twitter. This will build the base almost instantly, because Twitter will automatically follow them. Next, Twitter will throw together some random people you could follow that are either some celebrity or some high-traffic businesses that a lot of other fellow “tweeters” like.
Okay, your ready to roll and the page is set up, now ‘how the heck do I tweet?’ You can go to your profile and provide a picture if you would like or in the info section under setting you can put in a small, concise statement about you or the company. Then, in the “What are you doing?” section you can say something like (i.e.), “just setting out our fabulous product and getting ready for a great Monday.” Right after that statement provide a link to click on that will drive to your company’s website.
Providing a link to something is vital. Whether it be to your blog, to the Facebook page or the website using this key component is necessary for recognition of your product.
What does follow and following mean?
Good question. Basically, it means the same things as having friends on Faceboook, but on Twitter friends can be a one-way or two-way street. Someone could click on your name and follow you, but if you didn’t know them or think that their name was appropriate just don’t “follow” them or “block” them. The whole idea of Twitter is to get the most followers and follow a bunch of people. It’s social networking on steroids.
The next step, is to go into your settings and enter your mobile device to receive updates via text message. This way, you can see who is following you instantly and update your Twitter page while your away from your computer; once again, staying connected.
I obviously didn’t tap into absolutely everything you can do with Twitter, but I did get most of the basics. Remember if anyone needs any help setting up their account on Facebook, Twitter or any other social media tool don’t hesitate to contact the Chamber and we will get you set up. Once again, have a great week Siouxland!