Business Blogs

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Business has evolved.  It’s changed and to be successful staying ahead of thebusiness curve is vital.  Blogging has also evolved.  Blogging used to be a personal diary filled with individual’s opinions; usually rants about their own beliefs. Businesses have started to use blogging and so should you and your business.

Why?

It’s free advertising on the most used outlet available; the internet.  Imagine yourself driving down I-29 towards downtown Sioux City and you see a big billboard advertisement.  Why do they want that spot?  Because it is visible to everyone traveling along that road.  Business blogs are similar and they don’t cost anything as opposed to a big billboard.  Consumers can run into your business on your site, on search engines, and on blog sites.

Not only is it an excellent way to build up a company’s reputation, but also to get name recognition.  These blogs should share what your company does.  The blog also needs to build as much web traffic as possible and then constantly connect with consumers who are involved.

Okay, we have talked about the evolutionary road of blogging and how it got blogintertwined with business, why it’s important, and what it should do.  Now, let’s discuss some ideas on various ways you can use your blog for your business.

  • News– Business can have an updated news section that pertains to your company and important events you have coming up.
  • Coming up- Have a section within your blog that gives the consumer a little taste of what is coming up with your company and with the blog. This builds interest.
  • Photos- Upload photos of the employees, where the business is located, and merchandise.
  • Contests- Hold contests to get the consumer intrigued and build web traffic.
  • Frequently Asked Questions- Have a page where you answer questions that you get a lot and provide the answers.  This is another way to have consumers understand exactly what you do.

I hope this blog provides a little insight on a market that everyone can tap into for their business.  If anyone has any questions about how to start up a blog just post a question or a comment and I will help you out as much as I can. 🙂

-Ian

2 Responses to “Business Blogs”

  1. Chase Stockton

    Another great post, Ian!

    I think it’d be great if you could also do an article to inform businesses how a blog can negatively affect your company if not used correct. Too often I see companies opening up major sore spots inadvertently. Technology is great, but handing a loaded gun to a novice isn’t always the best idea!

    • Siouxland Chamber

      Thanks Chase, I really appreciate you leaving a comment and that is a great idea. It definitely can be just as detrimental as it can be productive.