Today I met with a business interested in learning more about social media. It’s exciting to see local groups jumping on the social networking bandwagon. Technology is constantly changing, but social networks are actually fairly easy to maintain once you get started.
Here are a few tips for starting social media at your business:
- Decide what your ultimate goal is before you start. Who do you want to reach? What information do you want to provide? What is your message?
- Determine which platforms will work best to convey your message. There are literally hundreds of programs out there. Some of the most popular (and free) include WordPress, Flickr, Twitter, Facebook, and YouTube.
- Before you join social networks make sure you have someone committed to updating them. Although it doesn’t take long, it is important to update your media at least once a day. If you’re only going to make a few posts a week you won’t see the results you’re looking for.
- Link, link, and then link again. Once you have all of your outlets up and running, don’t forget to link them to each other to increase viewer traffic. For example, include a feed with your Twitter updates on your blog.
- Don’t get discouraged. If you’re not familiar with these platforms they can be frustrating to understand at first. Email firstname.lastname@example.org to set up a social media meeting to learn more about what social networking can do for your business.